Is Google Address Validation API Worth It?

 

Google address validation api

Is Google Address Validation API Worth It?

Whether you run an online business that sells goods or services, validate addresses for quality control in e-commerce form submissions, or collect customer names and addresses for CRM or ERP integration – address validation is an effective way to reduce errors and improve data quality. This is especially important for international customers, as the complexities of different countries’ address formats can lead to undetected mistakes that impact shipping rates and cause other expensive problems such as chargebacks and canceled orders.

Google’s Address Validation API is an easy-to-implement address verification tool, but there are some significant limitations and costs to consider before integrating it into your software systems. These include:

Slow speed – Google’s API only allows 100 queries per second or 6,000 requests per minute, which makes high-capacity address validation that’s often necessary for large datasets a slow and frustrating process.

Limited country coverage – At present, Google’s Address Validation API only covers 27 countries. Robust address validation tools like Byteplant Address Validator can check addresses in 240+ countries, making it a much more efficient option for companies that work with international customers.

Restrictions on storage – As with most Google products, the company’s Address Validation API has strict 30 day maximum data storage requirements. This can make it difficult to analyze and use addresses for longer term business purposes.

So is Google’s Address Validation API worth it? The answer depends on how critical it is to have a reliable and affordable address validation solution that you can trust.


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